// free tool //
E-E-A-T Analyzer
Score any page against Google's Experience, Expertise, Authoritativeness, and Trust framework - 20 deterministic on-page signals from the Search Quality Rater Guidelines, each with a concrete fix. Trust is weighted double, exactly as Google describes it.
What this tool measures - honestly
E-E-A-T is not a Google ranking score you can read out of an API - it is the framework Google's human quality raters use, and its signals influence ranking systems indirectly. What CAN be measured are the on-page signals raters are told to look for: who wrote the content and what makes them qualified, whether the site says who runs it and how to reach them, whether claims cite sources, whether dates, policies, HTTPS, and structured identity are in place.
This analyzer checks 20 of those signals deterministically - same page in, same result out - grouped into the four pillars, with Trust weighted double because Google's guidelines call it "the most important member of the E-E-A-T family." Use the failed checks as a to-do list: every one is something you can actually fix today.
// questions //
Frequently asked questions
What is E-E-A-T in SEO?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. It is the framework Google's search quality raters use to judge whether content deserves to rank, and the same signals increasingly decide whether an AI answer engine will cite a page. It is not a direct ranking score, but the signals behind it are observable on the page.
How do I improve the E-E-A-T of a page?
Name a real author and say why they are qualified, cite sources by linking to them, show when the page was published and last updated, make contact and policy pages easy to reach, and publish something that is not a restatement of what already ranks. This analyser scores each of those signals on a URL and reports which are missing.
Does E-E-A-T affect whether AI Overviews cite my page?
The signals overlap heavily. Answer engines need to attribute claims, so they favour pages that state who wrote something, when, and on what basis - the same evidence E-E-A-T describes. Structured data declaring the organisation, author and dates makes those signals machine-readable rather than something a model has to infer.
Is this E-E-A-T score an official Google score?
No, and treat any tool claiming otherwise with suspicion. Google publishes no E-E-A-T score and no API for one. This analyser inspects the observable signals on a page that map to the published rater guidelines, and reports them so you can act on the specific gaps.